Lafayette High School news. Student-run.

The Lancer Feed

Lafayette High School news. Student-run.

The Lancer Feed

Lafayette High School news. Student-run.

The Lancer Feed

Currently serving as the Dean of Mathematics and Sciences at St. Charles Community College, Mara Vorachek-Warren was appointed to fill the position of Director for the Rockwood BOE May 30. She will be sworn into the position June 6.
New Board Director appointed, to be sworn in at June 6 meeting
June 3, 2024
This error message is only visible to WordPress admins

Error: No feed with the ID 11 found.

Please go to the Instagram Feed settings page to create a feed.

Print Editions

Defining shrinkflation

Decreasing product sizes leads to economic impact
Photo Illustration By Samantha Haney
Across the United States, shrinkflation is becoming an increasing issue. One popular example from Investopedia is Goldfish, which recently decreased their 30 ounce box by almost 10%, resulting in it being only 27.3 ounces but the same cost.

Investopedia defines shrinkflation as “the practice of reducing the size of a product while maintaining its sticker price.” On Feb. 11, President Joe Biden made a call for big corporations to stop shrinkflation in a video posted to YouTube on The White House channel.

“It’s a rip-off,” Biden said. “Some companies are trying to pull a fast one by shrinking the products little by little and hoping you won’t notice.”

Companies are shrinking products by redesigning and reorganizing the packaging so that there is less product in it while leaving the sticker price the same.

That way the per-ounce price is higher,” social studies teacher John Deken said.

Deken teaches AP Economics, which goes over the AP curriculum for both Macroeconomics and Microeconomics.

The Rockwood curriculum covers “the principles that apply to an economic system as a whole” as well as “the principles of economics that apply to the functions of individual decision-makers, both consumers and producers, within the economic system.”

Through teaching AP Economics, Deken has learned more about the economy and economic terms. He said he’s specifically seen shrinkflation become an issue the past couple years.

“It’s common, especially in situations when overall prices are going up rapidly, and management is squeezed between their own desire to raise product prices and consumer frustration with the ballooning grocery bills,” Deken said.

U.S. Senator Bob Casey, Chairman of the Senate Health, Education, Labor and Pensions Subcommittee on Children & Families, introduced the Shrinkflation Prevention Act of 2024 on Feb. 28. The act would give the Federal Trade Commission the authority to penalize companies that reduce the size of products while charging the same price. The bill, S.381, was introduced into the Senate, read twice and referred to a committee focusing on commerce.

While Casey works to get the bill passed, news sources such as U.S. News have found ways for consumers to work around shrinkflation.

4 Ways to Beat Shrinkflation From U.S. News
  1. Compare unit prices between different sizes of products
  2. Consider purchasing store-brand products rather than name-brand
  3. Enroll in a membership store such as Sam's Club or Costco
  4. Limit unhealthy, premade snacks since they are heavily impacted

One of the key takeaways from Investopedia’s article on shrinkflation is that “changes are minimal and limited to a small range of products, yet are still enough to make accurate measures of inflation more difficult to gauge.” They recommend consumers compare the price per unit to previous purchases in order to spot shrinkflation when shopping.

Leave a Comment
Donate to The Lancer Feed
Our Goal

Your donation will allow our student journalists to continue their work. You may become a PATRON by making a donation at one of these levels: White/$30, Black/$50, Gold/$100. Patron names will be published in the print newsmagazine, on the website and once per quarter on our social media accounts.

More to Discover
About the Contributor
Samantha Haney
Samantha Haney, Opinions Editor / Legend Social Media Manager
Grade: Senior Pronouns: She/Her Years on Staff: 4 Hobbies and Interests: theater, photography, podcasting Favorite Quote: “But you gotta be somebody sometime,” - Ordinaryish People, AJR Favorite Hot Take: There’s no ‘right’ way to eat an Oreo. Fun Fact: I’m a published illustrator for a children's book series.
Donate to The Lancer Feed
Our Goal

Comments (0)

The Lancer Feed staff reserves the right to delete the contents of comments which it deems inappropriate. To write a letter to the editor, send us an email at [email protected] or contact any of our staff members through their emails found on the staff profile pages.
All The Lancer Feed Picks Reader Picks Sort: Newest

Your email address will not be published. Required fields are marked *