![As part of the Lafayette community, local youth soccer club Rockwood United SC took part in the annual Homecoming Parade. The club was created by former LHS soccer coaches, Saverio Traversa and Craig Wideman, to provide better quality soccer coaching. We want to make sure that [soccer] is taught right, because when learned correctly its the best sport in the world, Wideman said.](https://lancerfeed.press/wp-content/uploads/2024/04/IMG_4632-e1714576359118.jpg)
![Although being only one of the two oboe players in the school, freshman Elise Morton said she will continue playing the instrument throughout high school. “[Playing the oboe] makes me feel special because I know Im playing a rare instrument and I love having a challenge because there’s something to improve on and get even better,” Morton said.](https://lancerfeed.press/wp-content/uploads/2024/05/Elise-Morton-Featured-Photo.jpg)
‘Got Milk?’ no longer the tagline for MilkPEP ads
February 26, 2014
After 20 years, the Milk Processors Education Program (MilkPEP) is changing their iconic tagline.
Say goodbye to ‘Got Milk’ and hello to ‘Milk Life.’
This new tagline, launched at the beginning of this week, is supposed to boost milk sales, which were on the decline, while increasing awareness of the health benefits of milk.
According to the president at Lowe Cambell Ewald – New York, Sal Taibi, the ‘Got Milk’ slogan has gotten milk very high awareness, but it’s time for a new message to be conveyed. ‘Milk Life’ is supposed to do that. (adage.com)
The new advertisement images include a young girl jumping into a pool with milk wings behind her and the slogan, “what 8 grams of protein looks like when you decide water wings are for kids,” and a young boy jumping from couch to couch with a milk cape and the saying, “what 8 grams of protein looks like when you bring justice to the living room.”
Their other ads include images of daily routines with milk incorporated around the person, all with a slogan starting with, “what 8 grams of protein looks like when…”
This is supposed to make the advertisement more relatable and personal, showing that milk is necessary to be able to sustain daily life, rather than the previous campaigns with extremely fit celebrities.
What do you think of the new MilkPEP tagline? Comment below or vote in our poll!
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![In order to meet Federal Student Aid application deadlines, many local resources, including Lafayette counselors, are available for one-on-one meetings. Even if you think your college is paid for, we still heavily recommend going ahead and filing the FAFSA so that you dont lose out on any opportunities, College and Career counselor Alex Dusenberry said. A lot of four year universities say you can only get scholarships if you complete the FASFA. [Also], it is a requirement that you complete the FSA in order to get A+ credit.](https://lancerfeed.press/wp-content/uploads/2024/01/FAFSA-graphic-1-600x400.png)
![Sophomore Mary Kirtley holds her Dressember Foundation button. The buttons are passed down to the new STL Spark executive board members each year and they are encouraged to place them on their backpacks to help raise awareness about human trafficking. My sister, [Class of 2020 alumni] Grace Kirtley, started STL Spark when she was in high school and she would have people carry it on after she graduated, Mary said. Last year I got invited to join the board again with my sister, senior Patty Kirtley, and so weve been working on carrying her legacy a bit. Its become somewhat of a family project.](https://lancerfeed.press/wp-content/uploads/2023/11/IMG_5696-e1700061260167-600x400.jpg)
