For whatever reason, I decided to get some exercise at Lifetime around 9 p.m. on Friday. Little did I know that, once I got there, I would have to decide between working out and watching the Ohio State-Kentucky matchup, which was by far the best game of the tournament so far.
By the time Brandon Knight nailed a last-second jumper to give Kentucky a 62-60 win. it was 11 p.m. and midnight in New Jersey where the game was played. The top-seeded Buckeyes were upset in the best game of the year and a good part of the country was either asleep or just wasn’t expecting a buzzer-beater at that time of night.
My question is this: Why should I have to decide between working out and watching a spectacular basketball game at 11 p.m? Shouldn’t I be able to procrastinate and not risk missing such a game? Ok, so maybe 10:30 p.m. is a weird time to be at a gym. But isn’t it even weirder that the NCAA scheduled a big-time Sweet 16 game for 8:30 p.m….on a Friday night…after a less glamorous matchups such as UNC-Marquette and Kansas-Richmond.
It’s not that the other teams should have to take a back seat to Ohio State and Kentucky. But once the Sweet 16 starts and there are fewer games to be played, there’s nothing to stop them from being pushed up so the late matchups are played during primetime.
And if the NCAA is all about making money, which it absolutely is, wouldn’t it get the maximum audience and more advertising revenue by doing this?
Again, I don’t want to sound like an old man who was up past his bed time. It’s just a little odd that these games are played later rather than sooner.